About Us - DJI Innovations

Company Profile

Founded in 2006, DJI is the world's leading provider of drone and imaging technology solutions. Headquartered in Shenzhen with 17 overseas offices, our business spans over 100 countries and regions. DJI is committed to providing innovative drones, handheld imaging systems, and robotics education products to creators and enterprise users worldwide. From consumer aerial photography to professional cinematography, from agricultural protection to public safety, DJI's solutions are transforming industries.

Our Mission

Make flying easier, make creating freer — expand human perception through technology

Our Vision

To be the continuous leader in global intelligent spatial imaging technology

Core Values

Integrity, Quality, Customer, Innovation — our four core values

Core Values

01

Extreme Innovation

Push technological boundaries for ultimate product experience

02

User First

Deeply understand user needs to create truly valuable products

03

Inspire

Inspire everyone's passion for exploring the world through innovation

04

Integrity & Sincerity

Do the right thing, earn trust through integrity